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COMM 264: Web Media
3.00 Credits
Harding University
Fall of odd years. A practical, hands-on course teaching students how to use current software and methods to put audio and video content on the Internet. The class will also examine audio editing, compression technologies and media streaming. Prerequisite: COMM 254.
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COMM 264 - Web Media
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COMM 275: Broadcast Reporting
3.00 Credits
Harding University
Spring. Reporting and production for broadcast journalism. News reporting and production assignments for TV-16 and KHCA. Prerequisite: COMM 230 and 253.
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COMM 275 - Broadcast Reporting
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COMM 280: Public Relations Principles
3.00 Credits
Harding University
Fall. Principles and philosophies underlying public relationships. Current policies, methods, and media employed by industrial, business, educational, and social organizations.
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COMM 280 - Public Relations Principles
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COMM 285: Introduction to e- Learning
1.00 Credits
Harding University
Spring of even years. An overview and introduction to the concepts, practices and methodologies used to present education or training via the Internet andWeb-based technologies. The course is intended to help students understand the unique requirements and concerns of Web-delivered education. Coursematerials and discussion are intended to help students from multiple disciplines (such asWeb design,Web development, education, content writing and graphic design) recognize how their work would be adapted to the E-learning environment. Prerequisite: COMM 254.
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COMM 285 - Introduction to e- Learning
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COMM 301: Print Reporting
3.00 Credits
Harding University
Spring of even years. Advanced practice in gathering and writing specialized types of news for print media. Prerequisite: COMM 231.
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COMM 301 - Print Reporting
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COMM 302: Editing For The Print Media
3.00 Credits
Harding University
Spring. Preparation of copy for print media. Copyreading, headline writing, desk work, and page makeup. News values, reader interest, promotion techniques, and editorial problems. Editorial practices of small town dailies and weeklies. Prerequisite: COMM 177, 231, 259.
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COMM 302 - Editing For The Print Media
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COMM 303: Print Advertising
3.00 Credits
Harding University
Fall. The psychology, theory, and design of advertising with emphasis on print, including newspapers, magazines, billboards, direct mail, brochures, and specialties. Desk-top publishing with handson work in theMacintosh Computer Lab. Study of the buying and selling of print advertising. Prerequisite: COMM 177, 190 or consent of instructor.
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COMM 303 - Print Advertising
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COMM 304: Broadcast Advertising
3.00 Credits
Harding University
Spring of odd years. A study of the buying and selling of broadcast advertising. Understanding Arbitron, Nielsen, and other rating services; demographic audience analysis. Major project includes writing and implementing an advertising campaign for an actual client using all appropriate media. Prerequisite for advertising majors: COMM 303.
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COMM 304 - Broadcast Advertising
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COMM 305: Advanced Photography
3.00 Credits
Harding University
Spring of even years. Problems of news coverage by camera, magazine illustration, and communication through the printed photograph. Picture quality, production techniques, and picture editing. Prerequisite: COMM 220 or equivalent. Fee: See course fee schedule.
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COMM 305 - Advanced Photography
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COMM 310: Writing For Theweb
2.00 Credits
Harding University
Spring of odd years. Writing for the Web is a practical, hands-on course teaching students from multiple disciplines (such asWeb design, English, business, education andministry) the principles and practices used to write original content (or adapt existing documents) for use onWeb pages or content management systems that publish to the Internet. Prerequisite: COMM 254.
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COMM 310 - Writing For Theweb
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