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Course Criteria
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3.00 Credits
Fall of odd years. A practical, hands-on course teaching students how to use current software and methods to put audio and video content on the Internet. The class will also examine audio editing, compression technologies and media streaming. Prerequisite: COMM 254.
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3.00 Credits
Spring. Reporting and production for broadcast journalism. News reporting and production assignments for TV-16 and KHCA. Prerequisite: COMM 230 and 253.
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3.00 Credits
Fall. Principles and philosophies underlying public relationships. Current policies, methods, and media employed by industrial, business, educational, and social organizations.
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1.00 Credits
Spring of even years. An overview and introduction to the concepts, practices and methodologies used to present education or training via the Internet andWeb-based technologies. The course is intended to help students understand the unique requirements and concerns of Web-delivered education. Coursematerials and discussion are intended to help students from multiple disciplines (such asWeb design,Web development, education, content writing and graphic design) recognize how their work would be adapted to the E-learning environment. Prerequisite: COMM 254.
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3.00 Credits
Spring of even years. Advanced practice in gathering and writing specialized types of news for print media. Prerequisite: COMM 231.
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3.00 Credits
Spring. Preparation of copy for print media. Copyreading, headline writing, desk work, and page makeup. News values, reader interest, promotion techniques, and editorial problems. Editorial practices of small town dailies and weeklies. Prerequisite: COMM 177, 231, 259.
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3.00 Credits
Fall. The psychology, theory, and design of advertising with emphasis on print, including newspapers, magazines, billboards, direct mail, brochures, and specialties. Desk-top publishing with handson work in theMacintosh Computer Lab. Study of the buying and selling of print advertising. Prerequisite: COMM 177, 190 or consent of instructor.
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3.00 Credits
Spring of odd years. A study of the buying and selling of broadcast advertising. Understanding Arbitron, Nielsen, and other rating services; demographic audience analysis. Major project includes writing and implementing an advertising campaign for an actual client using all appropriate media. Prerequisite for advertising majors: COMM 303.
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3.00 Credits
Spring of even years. Problems of news coverage by camera, magazine illustration, and communication through the printed photograph. Picture quality, production techniques, and picture editing. Prerequisite: COMM 220 or equivalent. Fee: See course fee schedule.
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2.00 Credits
Spring of odd years. Writing for the Web is a practical, hands-on course teaching students from multiple disciplines (such asWeb design, English, business, education andministry) the principles and practices used to write original content (or adapt existing documents) for use onWeb pages or content management systems that publish to the Internet. Prerequisite: COMM 254.
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