COMM 303 - Print Advertising

Institution:

Harding University

Subject:

Description:

Fall. The psychology, theory, and design of advertising with emphasis on print, including newspapers, magazines, billboards, direct mail, brochures, and specialties. Desk-top publishing with handson work in theMacintosh Computer Lab. Study of the buying and selling of print advertising. Prerequisite: COMM 177, 190 or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harding.edu

Phone Number:

(501) 279-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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