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Course Criteria
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1.50 Credits
The course explores a variety of environmental factors which affect the delivery of health services at all levels and discusses marketing approaches and techniques to best meet the needs of the community served. Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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1.50 Credits
The application of marketing principles and activities such as research, segmentation, product development, pricing, event marketing, sponsorship, consumer behavior, licensing, branding, advertising, and sales promotion tactics will be analyzed in the context of effective sports marketing. Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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3.00 Credits
Application of marketing in organizations addressing social issues related to health, environment, and community, with emphasis in sustainable business practices. Special course fees may apply. Prerequisite, MKTG 3013 or permission of instructor. Demand.
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1.50 Credits
This course will focus on using marketing principles and techniques to influence target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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3.00 Credits
Detailed individual research directed by graduate faculty, resulting in a paper and presentation. Consent of instructor and approval of prospectus by graduate business programs director required.
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3.00 Credits
Management of the interface between healthcare providers and the external environment to promote and position healthcare organizations.
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3.00 Credits
Examines the concepts and processes for gaining competitive advantage in the marketplace. Students will investigate and develop strategies relating to the escalating importance of providing customer satisfaction, responses to diversity in the marketplace, development of new products, and recognition of the challenges from global competition. Prerequisite, MKTG 3013 or MBA 5033.
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3.00 Credits
Planning and analysis of the promotion mix in the areas of advertising, public relations, personal selling, and sales promotion with particular emphasis upon the marketing implications and future direction of such issues. The focus is on current readings, case analyses, guest speakers, and development of promotional strategy plans.
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3.00 Credits
Approaches for establishing distinctive marketing strategies in for profit and not for profit firms relative to service demanded by customers are developed. Included will be analysis of various service providers competing successfully for customers in the global market.
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3.00 Credits
A comprehensive study of the logistics functions of the business identifying the relationships of transportation, physical distribution, and carrier management to firms operating in a dynamic business environment. Prerequisite, MKTG 3013.
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