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JOUR 4033: Advertising Case Studies And C
3.00 Credits
Arkansas State University-Main Campus
Study of recent advertising cases and campaigns involving business, industry, institutions and government. Students create a comprehensive advertising campaign for a given client. Prerequisite, JOUR 3033 and JOUR 3363. Spring.
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JOUR 4043: Studies Newspaper Management
3.00 Credits
Arkansas State University-Main Campus
Study of business and editorial management of the print media, including newspaper organization, publishing policies and economics, print media technology, circulation and promotional problems. Fall, even.
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JOUR 4050: Public Affairs Rep Lab
0.00 Credits
Arkansas State University-Main Campus
Laboratory for Public Affairs Reporting. Must be taken concurrently with JOUR 4053. Spring.
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JOUR 4053: Public Affairs Reporting
3.00 Credits
Arkansas State University-Main Campus
Instruction and practice in gathering material and writing stories on public affairs, emphasis on courts and government. Requires three hours of laboratory work per week. Prerequisite, C or better in JOUR 2013 or consent of instructor. Spring.
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JOUR 4063: Internship
3.00 Credits
Arkansas State University-Main Campus
Supervised work for a newspaper or other suitable publication. Prerequisite, consent of the department chair. Summer.
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JOUR 4063 - Internship
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JOUR 4073: Communications Law And Ethics
3.00 Credits
Arkansas State University-Main Campus
Legal and ethical limitations and privileges affecting the mass media. Cross listed as RTV 4073. Fall, Spring, Summer.
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JOUR 4083: Sports Bus And Opinion Writing
3.00 Credits
Arkansas State University-Main Campus
Techniques of newswriting and information gathering in business and sports reporting. Techniques of opinion writing. Prerequisite, C or better in JOUR 2013 or consent of instructor or department chair. Spring, odd.
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JOUR 4113: Integrated Communication Strat
3.00 Credits
Arkansas State University-Main Campus
Focuses on the strategic integration of various channels and methods of communications for the purpose of delivering key messages to diverse target audiences in order to elicit specific responses, create a dialogue and engender relationship building. Prerequisite, JOUR 3023, PR 3003, or MKTG 3013. Fall, Spring.
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JOUR 4213: Social Media In Strategic Communication
3.00 Credits
Arkansas State University-Main Campus
This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an organization?s overall communication strategy. Spring
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JOUR 4323: Race Gender And Media
3.00 Credits
Arkansas State University-Main Campus
Survey of the interface between Americans of color, women and the mass media in the United States. Fall.
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