JOUR 4113 - Integrated Communication Strat

Institution:

Arkansas State University-Main Campus

Subject:

Journalism

Description:

Focuses on the strategic integration of various channels and methods of communications for the purpose of delivering key messages to diverse target audiences in order to elicit specific responses, create a dialogue and engender relationship building. Prerequisite, JOUR 3023, PR 3003, or MKTG 3013. Fall, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www2.astate.edu

Phone Number:

(870) 972-2100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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