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Course Criteria
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3.00 Credits
Analyzes cinematography and filmmaking techniques of significant American and international documentary filmmakers. Registration Restrictions: Junior status.
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3.00 Credits
Analyzes newspaper, magazine, and World Wide Web digital photography as news and documentary forms. Emphasis on principles, practices, and professional standards of shooting and editing digital photographs on deadline. Students shoot, edit, and print spot news, sports, features and special essays.
Prerequisite:
JPC A204 UA D
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3.00 Credits
Emphasizes the principles and practices of professional audio news reporting, including story research, recording, writing, announcing, sound editing and deadline news production. Students produce and disseminate audio news stories for a variety of broadcast and online markets.
Prerequisite:
JPC A204 UA C
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3.00 Credits
Emphasizes the principles and practices of television news reporting, news judgment, ethics, story research, writing, shooting, and editing.
Prerequisite:
JPC A203 UA C AND JPC A204 UA C
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3.00 Credits
Analyzes the development of the World Wide Web as a communications medium. Emphasis on professional principles and practices of Web design, evolving technologies, and the convergence of digital images, graphics, text, voice, and music to enhance the interactivity between user and the system.
Prerequisite:
JPC A213 UA D
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3.00 Credits
Covers how to develop strategic messages in online and traditional media through public relations, integrated marketing and advertising. Emphasis is placed upon how to use ethical strategies and tactics to communicate timely, effective and truthful messages while adhering to sound business principles. Explores how employee, consumer and stakeholder communications have changed with digital communication and social networks.
Prerequisite:
JPC A204 UA C
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3.00 Credits
Analyzes research methods for strategic communications. Emphasizes quantitative and qualitative methods, sample selection, questionnaire design, analysis procedures, ethical and legal practices, reporting and presenting results.
Prerequisite:
JPC A204 UA C
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3.00 Credits
Emphasizes essential elements involved in writing, planning, implementing and evaluating strategic communications. Introduces strategic communications materials in a variety of formats, including fact sheets, news releases, brochures, blogs, position papers, and social media posts.
Prerequisite:
JPC A201 UA C AND JPC A204 UA C
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3.00 Credits
Analyzes contemporary commercial photography. Emphasis on use of staging, lighting, and photographic techniques for advertising, public relations, and integrated marketing for commercial clients.
Prerequisite:
JPC A213 UA D AND JPC A342 UA D
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3.00 Credits
Analyzes contemporary graphics technology for use in strategic communications. Emphasis on writing and visual communication for advertising, public relations, sales promotion and marketing, including design and layout issues related to annual reports and other multiple-page publications.
Prerequisite:
JPC A213 UA D AND JPC A363 UA D
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