JPC A362 - Prin Strategic Communication

Institution:

University of Alaska Anchorage

Subject:

Journalism & Public Comm (JPC)

Description:

Covers how to develop strategic messages in online and traditional media through public relations, integrated marketing and advertising. Emphasis is placed upon how to use ethical strategies and tactics to communicate timely, effective and truthful messages while adhering to sound business principles. Explores how employee, consumer and stakeholder communications have changed with digital communication and social networks.

Credits:

3.00

Credit Hours:

Prerequisites:

JPC A204 UA C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaa.alaska.edu

Phone Number:

(907) 786-1800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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