|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
3 hours Algebra of sets, equivalence relations, mappings, order relations; discussion of natural, rational, real, and complex number systems; study of the abstract systems: groups, fields, rings, and integral domain. In this course students are required to demonstrate their ability to write, using standard English. Prerequisite: MA 271.
-
3.00 Credits
3 hours Elementary set theory, the real number system, sequences, limits of functions, continuity, differentiation, the Riemann-Stieltes integral, and infinite series. In this course students are required to demonstrate their ability to write, using standard English. Offered fall semester alternate years. Prerequisite: MA 271.
-
3.00 Credits
3 hours Functions of a complex variable: integration, sequences and series, the calculus of residues and conformal mapping. In this course students are required to demonstrate their ability to write, using standard English. Offered spring semester alternate years. Prerequisite: MA 271.
-
1.00 - 3.00 Credits
each 1-3 hours An independent study or an original investigation in mathematics by the student under the guidance of the faculty. Prerequisites: departmental senior and prior approval by the department chair.
-
3.00 Credits
3 hours Principles and methods involved in the movement of goods and services from producers to consumers; strategies the firm may use to take advantage of market opportunities; how the social, political, technological, and economic environments affect these market opportunities.
-
3.00 Credits
3 hours Nature and the role of information in the decision-making process; identification and discussion of the elements and relationships that constitute the research process; planning and conducting a research project; the role and nature of a marketing information system. Prerequisites: MK 301 and MA 321.
-
3.00 Credits
3 hours This course is intended to help students understand the motivation and behavior of buyers and consumers. Consumer behavior will be discussed within a marketing framework and will be related to the task of marketing management. Prerequisite: MK 301
-
3.00 Credits
3 hours Focuses upon one area of the marketing mix-advertising. Experiential learning is emphasized, and students are required to develop an advertising campaign for a client. Small groups form advertising agencies, with students assuming the roles of account executive, creative director, research director, media director, and promotion director. Each agency competes for the client's account. Prerequisite: MK 342.
-
3.00 Credits
3 hours A multidisciplinary approach to the study of sales force management. The topic areas of major concern focus on the total sales process: selection, training, motivation, and compensation of personnel, sales forecasting, sales territory management, and analysis. The basic objectives are to provide the student with a management perspective to plan, organize, and direct a sales force. Prerequisite: MK 301.
-
3.00 Credits
3 hours This course is designed around the analysis of international marketing competition in the foreign market context. The objectives of the course are to provide the student with the necessary background to evaluate foreign environments, to evaluate the influence of international marketing competition on the domestic marketing mix, and to design multinational business strategies. Prerequisite: MK 301.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|