MK 342 - Marketing Research

Institution:

Oakwood University

Subject:

Description:

3 hours Nature and the role of information in the decision-making process; identification and discussion of the elements and relationships that constitute the research process; planning and conducting a research project; the role and nature of a marketing information system. Prerequisites: MK 301 and MA 321.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oakwood.edu

Phone Number:

(256) 726-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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