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Course Criteria
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3.00 Credits
This course introduces students to the principles of marketing and demonstrates their application in several environments. This will include analysis of marketing and consumer behavior and how successful marketing programs both influence and motivate buyers' behavior.
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3.00 Credits
This course examines the contexts within which global enterprises operate, and develops the skills required to succeed in the global economy. It addresses the impact of economic, political, social, and natural environment on corporate strategies, operations, and efficiencies. A focus on management issues is enhanced by attention to those regarding ethics and technology, as well as the changing career paths occasioned by globalization.
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3.00 Credits
The course focuses on strategic thinking to help organizations plan for the future. The course examines modern concepts of strategic planning, especially in terms of increasing environmental and organizational complexity.
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3.00 Credits
In this course, students synthesize learning from all the Required Courses. They apply content knowledge from the various disciplines to real-world organizational situations. Also, they reflect on the skills developed during the program and the future direction of their professional lives.
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3.00 Credits
This course integrates classroom studies with practical experience. Supervised work experience in management or human resources. Twelve hours per week for twelve weeks (minimum). Prerequisites: 2.5 GPA and permission from advisor.
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3.00 Credits
Senior seminar meets to hear visiting business leaders discuss business strategy, interviewing skills, and professional advancement. Students also focus on refining and expanding their personal learning portfolios, a topic broached in MGMT 1000 and re-emphasized in every subsequent business course (e.g., students will present work as Word documents, including original submissions and later reflective pieces, which they will be reminded to hold on to; and students will be given access to a College computer drive where they can submit these works while maintaining their privacy). A third element of this seminar will be the creation and presentation of a viable business plan, representing an entrepreneurial opportunity for the student or for another person or team. Pre-requisites: MGMT3950, MGMT3350, and senior standing.
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3.00 Credits
This course studies advertising as a tool of business: its functions, how to write and display it, where to publish it, the operating side from the standpoint of agencies, media, campaigns, and the testing of results.
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3.00 Credits
This course is designed to be a concentrated study of the marketing of consumer and industrial products on the retail, wholesale, and manufactory levels. Marketing functions are defined and described along with an analysis of the various marketing processes. Classroom work includes a study of related case materials.
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3.00 Credits
In this course, students solve marketing problems from a management point of view. Emphasis is on analyzing marketing situations, identifying problems, determining solutions, implementing corrective action, and planning strategy. The student learns how the marketing management functions are applied to produce an effective marketing program. The case study method is applied. Students who have taken MKTG2104 with a grade of C or better may substitute another marketing or business course with approval of advisor. Prerequisite: MKTG2104.
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3.00 Credits
An analysis of marketplace and consumer behavior as determined by characteristics of age, sex, geographic location, income levels, educational background, etc. Examines the uses of test marketing and its relation to decision making. Prerequisite: MKTG2104.
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