MKTG 3005 - Consumer Behavior

Institution:

Becker College - Closed

Subject:

Description:

An analysis of marketplace and consumer behavior as determined by characteristics of age, sex, geographic location, income levels, educational background, etc. Examines the uses of test marketing and its relation to decision making. Prerequisite: MKTG2104.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.becker.edu

Phone Number:

(877) 523-2537

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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