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MSCM 3600: Introduction to Mass Communication Research
3.00 Credits
Xavier University of Louisiana
Treatment of mass communication theory and processes in quantitative and qualitative research methodologies. Course includes analysis of complete research projects. Students are provided the opportunity to design and complete basic research projects. (3 Credits)
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MSCM 3650: Advanced Topics in Production
3.00 Credits
Xavier University of Louisiana
Hands-on experience as part of a professional team. Course aids in the development of practical skills important in print or non-print media. Topic to be determined by instructor. Prerequisites: MSCM 2222 or MSCM 2500 and permission of the instructor. (3 Credits)
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MSCM 3831: History of American Mass Media
3.00 Credits
Xavier University of Louisiana
Usually offered fall semester. Survey of cultural history of journalism from pre-colonial times to the present. Special examination of Black journalism history and impact of electronic technologies. (3 Credits)
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MSCM 4000: Feature Writing for Newspapers and Magazines
3.00 Credits
Xavier University of Louisiana
Interviewing, reporting, and writing skills for writing newspaper and magazine feature stories. Prerequisite: MSCM 2222. (3 Credits)
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MSCM 4010: Producing Television Newscasts
3.00 Credits
Xavier University of Louisiana
Through hands-on experience, students learn to write, format and produce television newscasts. Students are expected to make critical decisions regarding newscast content, treatment and journalistic integrity while creating highly attractive and promotable newscasts under deadline. Prerequisites: MSCM 2500, 3210, and 3190, but MSCM 3210 may be taken concurrently with permission of the instructor. (3 Credits)
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MSCM 4020: TV Program Production
3.00 Credits
Xavier University of Louisiana
Through practical exercises and hands-on experience, students learn the process of producing fictional television programs. Students are expected to take a one-half-hour television program idea (sitcom, drama, soap opera) from concept to final shooting schedule. This class emphasizes the business, management and marketing aspects of producing television programs as well as advanced production techniques required of fictional television both on location and in the studio. Prerequisites: MSCM 2500, 3210, and 3190, but MSCM 3210 may be taken concurrently with permission of the instructor. (3 Credits)
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MSCM 4060: Public Relations Campaigns
3.00 Credits
Xavier University of Louisiana
Study of cases in public relations. Features an indepth workplace style experience in research, production, application and evaluation of a campaign. Prepares upper level students for professional collaborative working in agencies or organizations. Prerequisites: MSCM 2222, 2030, and 3060. (3 Credits)
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MSCM 4131 ,4132, 4133: Independent Study
3.00 Credits
Xavier University of Louisiana
Opportunity for in-depth study or research in an area of interest in mass communications. Area of study to be determined by student in consultation with supervising instructor. Prerequisite: Permission of instructor. ( 1, 2, 3)
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MSCM 4200: Integrated Communications for Public Relations
3.00 Credits
Xavier University of Louisiana
The distinction between public relations, marketing and advertising are converging into the growing emphasis of integrated communications. Integrated Communications in Public Relations (ICPR) is a strategy employed by communications professionals to coordinate and combine messages in order to maximize their impact and promote products, causes or ideas. This course offers an exploratory introduction into integrated communications, highlighting the core disciplines of public relations, advertising, and marketing. The ICPR model is based in the strategic management of organizational communication and promotional opportunities. Prerequisites: MSCM 2222, MSCM 2030, and permission of the instructor. (3 Credits)
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MSCM 4400: Environmental Communications
3.00 Credits
Xavier University of Louisiana
Explores contemporary ecological issues and approaches. Stress on in-depth research and reporting on local environmental problems. (3 Credits)
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