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Course Criteria
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3.00 Credits
Fee: $18.00 Prerequisite: B 301, B 321, B 341, B 361 with a C- or higher and acceptance to the Business Managmenet Integrated Emphasis program. Apply online on the Business Management homepage. This course is part of the Business Management Integrated Emphasis. Students must apply to the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. This course is part of the Business Management Integrated Finance Emphasis experience. The primary prupose of this course is for students sto learn to apply advanced fi nancial management tools to coroporate fi nance and commercial banking activities. The content covers advanced fi nancial analysis, risk management, commerical lending products and practices, and the Federal Reserve System. Students broaden their understanding and develop skills through problem solving using Excel, through case studies, and through application to existing business situations. (Fall, Winter, Spring)
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1.00 Credits
Fee: $6.00 Prerequisite: B 301, B 321, B 341, B 361 with a C- or higher and acceptance to the Business Managmenet Integrated Emphasis program. Apply online on the Business Management homepage. This course is part of the Business Management Integrated Emphasis. Students must apply to the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. This course is part of the Business Management Integrated Financie Emphasis experience. The primary purpose of this course is for students to learn to apply personal fi nancial management tools to their own and their clients' lives. The content covers advanced time value of money, retirement planning strategies, tax-deferred retirement planning vehicles, asset allocation, specifi c investment products, insurance, estate planning, and fi nancial planning strategies. Students broaden their understanding and develop skills through problem solving using Excel, through case studies, and throug application to existing personal fi nancial management situations. (Fall, Winter, Spring)
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2.00 Credits
Fee $12.00 An application experience focusing on the factors infl uencing global marketing decisions and strategies. Sensitizes students to differences in cultural, political, legal, and economic environments and how they affect product, pricing, promotion, and distribution strategies. The primary course activity is the development of a comprehensive international marketing plan. (Fall, Winter, Spring)
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2.00 Credits
Fee: $12.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. This course is part of the Business Management Integrated Emphasis program. Students must apply for the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. Concepts and methodology for conducting qualitative and quantitative marketing research will be discussed. Emphasis on solving problems faced by marketing manager. There will be a consulting research project required, involving the use of statistical database software. (Fall, Winter, Spring)
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2.00 Credits
Fee: $12.00 Prerequisite: B 301, 321, 341 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. Explores how the consumer's culture and psychological make-up affect buying decisions. (Fall, Winter, Spring)
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1.00 Credits
Fee: $6.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage This course is part of the Business Management Integrated Emphasis program. Students must apply for the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. This course is a review of legal issues affecting marketing, including intellectual property, advertising regulation, anti trust regulations and related topics. (Fall, Winter, Spring)
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2.00 Credits
Fee: $12.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. This course is part of the Business Management Integrated Emphasis program. Students must apply for the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. This course will cover key issues in managing and developing marketing databases for segmenting markets, maximizing relationships with customers, and developing marketing tactics. Also focusing on data mining, CRM and other database tools to focus on developing analysis.. (Fall, Winter, Spring)
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2.00 Credits
Fee: $12.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage An introductory and highly-participatory course covering the fundamental principles of effective professional selling and negotiations. Students will understand how to develop customer needs through use of the SPIN Selling Model. Other topics to be addressed will include career opportunities, pricing, compensation plans, and sales management. Through active learning students will understand and practice principles governing professional negotiations through the use of role-plays and a challenging simulation. Role-plays, case studies, and a simulation will beprimary methods of class activity. (Fall, Winter, Spring)
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2.00 Credits
Fee: $42.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. Focuses on marketing's role in gaining a sustainable competitive advantage. Covers some of the steps in developing a strategic marketing plan including situation analysis, objectives, and strategies. Includes use of current case studies. (Fall, Winter, Spring)
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1.00 Credits
Fee: $6.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. This course is part of the Business Management Integrated Emphasis program. Students must apply for the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. This course will cover key marketing and operations issues unique to retailing, including store location, layout, pricing policy, and merchandising math. (Fall, Winter, Spring)
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