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Course Criteria
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3.00 Credits
Concepts in and analysis of consumer and group satisfaction attributes, methods of measurement, and processes to guide decisions using this knowledge. PREREQ: MKTG 301.
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3.00 Credits
Customer-centric business strategy used to acquire, develop, retain, and grow the most valuable customer relationships. Developing an understanding of what it means to have a unified view of customers across the enterprise and how to recognize opportunities for continual, interactive, and relevant information exchanges with customers. Includes: strategic/managerial, analytical, operational, and customer data management. PREREQ: MKTG 301
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3.00 Credits
Theory and the use of research for marketing decisions. Emphasizes planning, designing, and implementing research activities. PREREQ: BUSSTAT 208 and MKTG 301.
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3.00 Credits
A basic selling course providing an overview of professional selling techniques and careers in sales. Emphasis is on identifying potential customers and building customer-supplier long-term relationships. Applicable to both consumer and organizational markets.
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3.00 Credits
Examines the problems and strategies used in services marketing. Methods of evaluating quality in service development and delivery will be analyzed. Design and implementation of the services marketing mix will be studied through discussion, readings, and selected case analysis. PREREQ: MKTG 301.
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1.00 Credits
Preparation for career entry developed through identification of career opportunities; development of personal career objectives; creation of personal portfolios and résumés, application correspondence, referenceletters, and examples of accomplishments; demonstration and practice of interviewing skills and presentation of self; and initiation of job searching methods.
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3.00 Credits
Functions as a fullservice advertising agency to develop a complete promotion and advertising campaign. Students develop a marketing and advertising plan complete with advertising and media objectives and strategies, comprehensive ad designs, and sales promotion plans. PREREQ: Junior standing, PERM/INST, and formal application through the department.
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3.00 Credits
Functions as a full-service advertising agency in the latter stages of developing a complete promotion and advertising campaign for a real client. Includes a marketing and advertising plan with advertising and media objectives, strategies, comprehensive ad designs, and sales promotion plans for their client. PREREQ: MKTG 401, PERM/INST, and formal application through the department.
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3.00 Credits
Comprehensive approach to creating and implementing marketing communication activities, including advertising, sales promotions, event sponsor-ships, direct marketing, public relations, and business/store image. Complete a course project involving development of a marketing communication plan. Relevant social, cultural, and ethical issues are emphasized. PREREQ: MKTG 307.
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3.00 Credits
This course introduces students to the concept and process of measuring customer satisfaction. The specific issues connected with designing and implementing customer satisfaction programs will be presented. Included will be an analysis of how customer satisfaction data can be integrated into the operations of the organization. Such topics as internal and external benchmarking, survey techniques, and survey data analysis will be discussed. PREREQ: MKTG 301.
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