MKTG 418 - Customer Satisfaction Measurement

Institution:

Boise State University

Subject:

Description:

This course introduces students to the concept and process of measuring customer satisfaction. The specific issues connected with designing and implementing customer satisfaction programs will be presented. Included will be an analysis of how customer satisfaction data can be integrated into the operations of the organization. Such topics as internal and external benchmarking, survey techniques, and survey data analysis will be discussed. PREREQ: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.boisestate.edu

Phone Number:

(208) 426-1011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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