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PUR 4407: Managing Media Relations
3.00 Credits
The University of West Florida
The ability to communicate effectively with the media on behalf of an organization is an essential skill for public relations professionals. Techniques and guidelines are provided for the role of organizational media relations manager with emphasis on the spokesperson. An overview of media needs, including communication planning, tips and techniques, and common pitfalls of organizational media relations programs. A considerable portion of the course requires students to participate as spokespersons in various scenario-based, video-tapped exercises.
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PUR 4600: Communication Management
3.00 Credits
The University of West Florida
Capstone course for public relations and advertising majors. Emphasis on case study analysis and the management of integrated communication programs. Senior status required.
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PUR 4600 - Communication Management
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PUR 4801: Public Relations Campaigns
3.00 Credits
The University of West Florida
A capstone course focusing on applying communication and public relations research and theory for a real client. Provides a thorough experience in conducting public relations and integrated communications campaigns and in preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client. An advanced course requiring full understanding of public relations theory, writing, techniques and research methods. Credit may not be received in both PUR 4801 and PUR 4802.
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PUR 4930: Current Issues and Trends in Public Relations
3.00 Credits
The University of West Florida
Focuses on a range of current issues facing the public relations profession from a theoretical and practical perspective. Exploration of selected topics such as emerging trends in the use of technology, diversity and multiculturalism, increased use of social media, and environmental issues impacting the organization. Senior status within the PR major required.
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PUR 4930 - Current Issues and Trends in Public Relations
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PUR 6937: Emerging Topics in Public Relations
1.50 Credits
The University of West Florida
Provides students with an advanced-level understanding of public relations theory and practice. Depending on emerging issues and market needs, areas of study may include issues in international public relations, social media and analytics, public affairs, crisis management, and more.
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PUR 6937 - Emerging Topics in Public Relations
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QMB 3820: Introduction to Quantitative Models for Business Decisions
3.00 Credits
The University of West Florida
Formulation and application of mathematical models in business decision making scenarios. Focuses on a system modeling view of resources, constraints and objectives. Credit can only be earned for one of these two courses: MAN 3550 and QMB 3820.
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QMB 3820 - Introduction to Quantitative Models for Business Decisions
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QMB 6305: Quantitative Methods for Business
3.00 Credits
The University of West Florida
Provides students with quantitative skills that are required to make business decisions. These skills involve using statistical, forecasting and estimation techniques. Students are expected to use the subject matter for problem sets and exams.
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RED 3310: Literacy Instruction for the Intermediate Learner
3.00 Credits
The University of West Florida
This course prepares educators for effective literacy instruction in the intermediate grades. Learning activities focus on research based instructional approaches that incorporate the major components of reading, including word study, guided reading, and guided writing. Additionally, students will examine instruction that provides appropriate accommodations for students with special needs.
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RED 4542C: Assessment and Differentiated Instruction in Reading
3.00 Credits
The University of West Florida
This course prepares the pre-service teacher in the areas of differentiated reading and language arts instruction based on appropriate assessment practices. A major component of this course is building capacity with regard to providing individualized instruction in the areas of reading, writing, speaking, and listening. This course meets the requirements for Competencies 3 and 4 of Florida's Reading Endorsement.
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RED 4542C - Assessment and Differentiated Instruction in Reading
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RED 5515: Classroom Reading Assessments
3.00 Credits
The University of West Florida
This course is designed for students to explore theory and practices of informal reading assessments appropriate for the K-12 classroom teacher. During this course, students will administer, analyze, and interpret a variety of informal reading assessments. Course participants will generate a case study to represent how a student develops in terms of reading components.
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