PUR 4801 - Public Relations Campaigns

Institution:

The University of West Florida

Subject:

Description:

A capstone course focusing on applying communication and public relations research and theory for a real client. Provides a thorough experience in conducting public relations and integrated communications campaigns and in preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client. An advanced course requiring full understanding of public relations theory, writing, techniques and research methods. Credit may not be received in both PUR 4801 and PUR 4802.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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