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Course Criteria
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3.00 Credits
The integrative capstone experience for all marketing program specializations. Instructional focus is on blending knowledge gained in previous marketing and other business course work with advanced analysis skills in a strategic decision-oriented environment. Course relies primarily on case analysis as an instructional method. Should be taken in the last semester of the student's program of study.
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3.00 Credits
The US, as well as much of the world economy, is dominated by services. Service organizations such as banks, transportation companies, hotels, educational institutions, and consulting firms require a distinctive approach to marketing--both in its development and execution. This course will build and expand on ideas from Marketing Fundamentals and other marketing courses to address the distinct needs and challenges of managing services and delivering quality service to customers. Credit may not be received in both MAR 4841 and MAR 4842.
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1.00 Credits
Supervised field practicum in marketing-related position. May include activities in any one or more functional areas of marketing (research, sales, advertising, promotion, etc.). Graded on satisfactory/unsatisfactory basis only. A 3.0 GPA in major courses and permission are required.
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3.00 Credits
Creation of enduring and mutually satisfactory customer relationships through the provision of customer value as an enterprise management philosophy. With consideration given to operating environments, the course is designed to teach the formulation, implementation, and control of comprehensive marketing strategy with emphasis on the integrative aspects of the marketing function in a market based enterprise. Both qualitative and quantitative analyses are used in an applications oriented context. Contains a portfolio project.
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3.00 Credits
Systems of linear equation, row echelon form, matrix algebra, determinants and their properties, vector spaces, linear independence, base and dimension, row and column spaces, linear transformations and their matrix representations, similarity, inner product and orthogonality, eigenvalues and eigenvectors, diagonalization, applications of linear algebra.
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3.00 Credits
Divisibility properties of integers, number-theoretic functions, Diophantine equations, theory of congruences and topics in cryptography.
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3.00 Credits
Concepts of basic algebraic structures, set, group, ring, integral domain and field.
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3.00 Credits
Canonical forms of matrices, similarity, quadratic forms.
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3.00 Credits
This course is intended to apply the fundamental concepts of abstract algebra to various branches of mathematics, including number theory, combinatorics, and geometry. There will be an emphasis on graph theory, design theory, and coding theory applications.
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4.00 Credits
Provides preparation in the elements of algebra that are required for higher mathematics and statistics courses. Covers basic principles and techniques of the following topics: factoring algebraic expressions, manipulation of algebraic fractions, radicals and exponents; complex numbers, linear, quadratic and rational equations, systems of linear inequalities and their graphical representation, introduction to functions. College preparatory algebra or appropriate score on placement test is required prior to taking this course.
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