MAR 4841 - Services Marketing

Institution:

The University of West Florida

Subject:

Description:

The US, as well as much of the world economy, is dominated by services. Service organizations such as banks, transportation companies, hotels, educational institutions, and consulting firms require a distinctive approach to marketing--both in its development and execution. This course will build and expand on ideas from Marketing Fundamentals and other marketing courses to address the distinct needs and challenges of managing services and delivering quality service to customers. Credit may not be received in both MAR 4841 and MAR 4842.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.