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COMM 3022: Communication Research
3.00 Credits
Fairleigh Dickinson University-College at Florham
A field such as communication defines itself by the integrity of its research. To be capable of reading and making contributions to a field's literature, it is essential that a student have a working knowledge of research methods. This course is designed to help students develop skills to critically interact with the discipline's research through an examination of the fundamental concepts and terminology of social science research. [1/25/1999]
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COMM 3022 - Communication Research
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COMM 3023: Film and Culture
3.00 Credits
Fairleigh Dickinson University-College at Florham
A course in the way film reflects and influences culture. Focus on a historical or cultural theme represented in film; background reading in appropriate cultural texts and documents. Topics vary from semester to semester, such as politics and community in American film; American individualism and the Western; the crime film and American values; America and the psychology of war. Film screenings held in addition to class time. [1/2/1997]
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COMM 3023 - Film and Culture
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COMM 3026: Comm:Cult & Media in Britain
3.00 Credits
Fairleigh Dickinson University-College at Florham
The course will investigate the interrelationships between the public/commercial media and British culture over time. Students will be provided with the conceptual tools to analyse the dynamics between the historic, political, economic and cultural aspects of British society. The course will be practically oriented. [9/26/2001]
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COMM 3026 - Comm:Cult & Media in Britain
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COMM 3035: Public Relations Writing
3.00 Credits
Fairleigh Dickinson University-College at Florham
This course will introduce students to the field of public relations and provide them with a good repertoire of writing skills and techniques for use in public relations. It will discuss both the theory and practice of public relations with particular emphasis on writing for the media, for crisis communication and for advertising and publicity. [1/2/1997]
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COMM 3035 - Public Relations Writing
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COMM 3050: Communication Theory
3.00 Credits
Fairleigh Dickinson University-College at Florham
This course offers a broad exploration and appreciation of communication theory and its centrality to everyday life. It explores the process of theory construction in modern communication studies through a multidisciplinary survey of many of the theories that have historical and contemporary value to communication scholars. [11/29/2005]
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COMM 3050 - Communication Theory
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COMM 3060: Television News
0.00 - 3.00 Credits
Fairleigh Dickinson University-College at Florham
This course will address all of the key areas that go into the creation, production and distribution of television news. Time will be spent exploring how television news is researched, written, and produced and how all of the elements come together to form the final polished (and sometimes not so polished) broadcasts that we see each and everyday. The course will consider the differences between network and cable news broadcasts, between local and 24-hour news, and between morning and evening network news broadcasts. Time will also be spent examining the ethical, racial and gender issues that come up when making decisions regarding television news. Through this course students will gain valuable experience writing copy for television news and laying out the elements of a 30-minute news broadcast while also exploring the inner workings and politics of a career in television news. [2/15/2005]
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COMM 3060 - Television News
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COMM 3101: Investigtng Comm:Research Meth
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course provides an introduction to the research procedures and techniques used in such fields as advertising and journalism. Emphasis on understanding the rationale for survey, experimental, and ethnographic research methods. [1/29/2001]
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COMM 3101 - Investigtng Comm:Research Meth
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COMM 3143: Internet Research & Comm
3.00 Credits
Fairleigh Dickinson University-College at Florham
Introduction to the structure, functioning and impact of the internet on research and communication. Acquire information fluency (learn to find, analyze and effectively use information sources in select domain). Use basic research tools including scanning and surveys. [9/1/2004]
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COMM 3143 - Internet Research & Comm
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COMM 3199: Professional Communication
3.00 Credits
Fairleigh Dickinson University-College at Florham
from OIS 961 22214 Add2Cat [9/4/1996]
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COMM 3199 - Professional Communication
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COMM 3243: Adv Advertising & Promotions
3.00 Credits
Fairleigh Dickinson University-College at Florham
The goal of this course is to further expand on the knowledge and skills developed in COMM 2221: Advertising Principles through the completion of advanced written and creative projects. Since this is an advanced course, it will be assumed that you have basic knowledge of the advertising business and the media outlets that are available to today's advertisers. A second goal of the course is to explore the theoretical and pragmatic aspects of account management. We will focus on the basic principles of account planning, good account management, and the relationships that exist within agencies and between agencies, clients and consumers. Finally, we will delve further into the area of media buying. Some time will also be spent discussing planning and budgeting for advertising campaigns, but the bulk of our time will be spent on creating more sophisticated advertising and promotional campaigns and polishing the communication skills that are such a vital part of account management. [12/8/2004]
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COMM 3243 - Adv Advertising & Promotions
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