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Institution:
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Fairleigh Dickinson University-College at Florham
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Subject:
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Description:
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This course will introduce students to the field of public relations and provide them with a good repertoire of writing skills and techniques for use in public relations. It will discuss both the theory and practice of public relations with particular emphasis on writing for the media, for crisis communication and for advertising and publicity. [1/2/1997]
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(973) 443-8500
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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