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Course Criteria
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3.00 Credits
Applies safety, calibration, and troubleshooting techniques to practical situations. Also provides on-site practical experience in a hospital. Prerequisites: Good academic standing.
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3.00 Credits
Develops supervisory ability and judgment through a presentation of the principles and techniques of effective supervision. Topics include communication, motivation, training, personnel selection, disciplining, counseling, and controlling performance. Uses both case and incident study methods.
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3.00 Credits
Introduces the study of management, which is both a discipline and a process. Major topic areas include the evolution and scope of management, decision making, planning, organizing, leading, and controlling. Emphasizes the importance of managing in a global environment and understanding the ethical implications of managerial decisions.
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3.00 Credits
Introduces the legal and social function of Human Resource Management in today's dynamic business environment. Topics include personnel, planning, recruitment, testing, training, compensation, motivation, appraisals, discipline, and career management.
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3.00 Credits
Explores the fundamentals of retailing and its scope and significance in our marketing system. Among the topics covered are the distinguishing characteristics of retailing, store classification, operations planning, location analysis, layout and design, the retail price, future trends, and retailing careers.
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3.00 Credits
Presents the fundamentals of marketing and marketing theory. Emphasizes theories relevant to marketing and the business environment, marketing and the social environment, product strategies, distribution, promotion, and pricing.
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3.00 Credits
This course presents the fundamentals of eBusiness. Emphasis will be placed on business tools, not technology. This course will cover the concepts, tools, and strategies for exploring and understanding the opportunities and challenges associated with eBusiness.
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3.00 Credits
Stresses the characteristics of a good salesperson, describes the various types of sales jobs, and explores the psychology of selling and various sales techniques.
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3.00 Credits
Discusses special practices in retail advertising and sales promotion. Includes strategic promotional planning, preparing a media-wide retail promotional campaign, visual merchandising, and publicity. Discusses effective techniques in the preparation of retail copy.
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3.00 Credits
Analyzes principles and practices of advertising, including purposes of advertising, principles of advertising copy, layout, mechanics, media, and development of an advertising campaign. Prerequisite: BMK* 201.
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