BMK 230 - Advertising and Promotion

Institution:

Connecticut State Community College Gateway

Subject:

Description:

Discusses special practices in retail advertising and sales promotion. Includes strategic promotional planning, preparing a media-wide retail promotional campaign, visual merchandising, and publicity. Discusses effective techniques in the preparation of retail copy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwcc.commnet.edu/

Phone Number:

(203) 285-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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