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Course Criteria
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3.00 Credits
A beginning course in management emphasizing the development of problem identification, analysis, and problem-solving skills. Concentrates on the human side of management through coverage of such topics as motivation, planning, leadership, team development, decision making, communications, and organizing. Case studies are a major part of the course. Offered every semester. (Formerly BUS 113.)
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3.00 Credits
The study of people and groups in organizations. Includes the study of team effectiveness, learning styles, communications, motivation, conflict, the evaluation of behavior. Extensive student participation. Orientation is toward development of personal effectiveness in dealing with others. (Formerly BUS 216.) Prerequisite: BMG* 101.
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3.00 Credits
Mismanagement of human resources costs organizations millions of dollars yearly. This course emphasizes positive ways to select, train, motivate, and evaluate today's workers to provide maximum effectiveness. Organizational behavior findings provide the basis for the topics covered in the course. (Formerly BUS 207.) Prerequisite: BMG* 101.
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3.00 Credits
A general introduction to the marketing concept. Topics include discussion of the strategy development of the product, price, place, and promotion elements of the marketing mix. Students should be able to read and write above the ENG 100 level. Offered every semester. (Formerly BUS 115.)
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3.00 Credits
This course builds a useful conceptual framework that both enhances understanding and permits practical application of consumer behavior principles to marketing strategy. Discussion focuses on the consumer as an individual, consumers in their social and cultural settings, the consumer decision-making process, and consumer behavior and society. (Formerly BUS 158.) Prerequisite: BMK* 101.
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3.00 Credits
Studies the persuasive techniques used in personal selling. Discussion focuses on the steps in the sales process, the management of that process, and the role of sales within the Promotion element of the marketing mix. (Formerly BUS 156.) Prerequisite: BMK* 101.
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3.00 Credits
Concentrates on the communication aspects of marketing. Discussion focuses on the Promotion element of the marketing mix and its sub-elements of advertising, sales, public relations, and sales promotion. The importance of promotion in the strategic marketing planning process is analyzed. (Formerly BUS 154: Marketing Promotion.) Prerequisite: BMK* 101.
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3.00 Credits
An introductory course stressing keyboard mastery and the development of proofreading skills. Students are introduced to word processing concepts--business correspondence, simple forms, tables, and reports. The initial development of speed is in the 30-40 words-per-minute range with a high degree of accuracy. (Formerly BOT 101: Keyboarding.)
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3.00 Credits
Speedwriting is for students interested in learning a rapid, but brief writing system. This system permits students to write any word in the English language quickly. Useful to anyone needing a quick method of taking notes from lectures as a student or in the office. (Formerly BOT 107.) Prerequisite: Keyboarding and/or Word Processing skills.
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3.00 Credits
This course uses a hands-on approach in introducing students to practical applications of Microsoft Word. An emphasis is placed on creating, formatting, editing and printing documents. In addition, students will learn to create documents with special features. This class includes step-by-step lessons and ample practice opportunities. Students will combine critical thinking, application integration, and Internet skills. Because correspondence must be free of error, an emphasis is placed on prooofreading and editing (grammar, punctuation and word usage). A basic knowledge of keyboarding is required. (Formerly BOT 125: Word Processing I.)
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