BMK 230 - Advertising & Promotion

Institution:

Connecticut State Community College Asnuntuck

Subject:

Description:

Concentrates on the communication aspects of marketing. Discussion focuses on the Promotion element of the marketing mix and its sub-elements of advertising, sales, public relations, and sales promotion. The importance of promotion in the strategic marketing planning process is analyzed. (Formerly BUS 154: Marketing Promotion.) Prerequisite: BMK* 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acc.commnet.edu

Phone Number:

(860) 253-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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