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  • MILS 199: Independent Study

    3.00 Credits
    Santa Clara University

    Examine specific issues facing the United States Army as a directed study with the Department Chair and the Senior Military Instructor. Topic selected in consultation with the Department Chair. Issues of diversity in the military will be embedded in the topic. Prerequisite: Department Chair Approval.
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  • MILS 22: Leadership in Chang Environ I Lab

    0.00 Credits
    Santa Clara University

    Examine the challenges of leading In complex contemporary operational environments. Dimensions of the cross-cultural challenges of leadership in a constantly changing world and their application to leadership tasks and situations. Case studies and Importance of teamwork and tactics In real world settings. Two 60-minute classes per week. Weekly 3-hour labs per quarter. One evening military formal dinner.
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  • MILS 23: Leadership in Chang Environ II Lab

    0.00 Credits
    Santa Clara University

    Plans and orders that enable small units to complete assigned tasks and the decision making process. Planning techniques used to develop orders and Briefing plans and decisionsTwo 60-minute classes per week. Five 3-hour labs per quarter. One four-day field training exercise away from the University.
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  • MKTG 165: Multi-Channel Retail Marketing

    5.00 Credits
    Santa Clara University

    The design and management of store, catalog, and internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies that underlie retailing formats, target marketing decisions, category management, how retail price promotions work, managing customer service, and the execution of retail marketing decisions. Mini cases, video cases, an applied project, and guest speakers from industry will be utilized to provide practical illustration of various concepts and stimulate class discussion. Prerequisite: MKTG 181 or 181S.
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  • MKTG 169: Adv Retail Studies Seminar

    5.00 Credits
    Santa Clara University

    In-depth examination of a number of topics critical to future executives in a retailing environment. Focus is on the use of consumer information and information technology to improve managerial decision making. Topics include consumer trends, multi-channel retail models, analysis of high-performance retailers, building information-centric organizations, store operations, negotiation, sales promotion and advertising, merchandise and inventory planning, and supply chain management. Prerequisites: MKTG 165, MKTG 181 or 181S, an internship, and permission of instructor. (5 units)
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  • MKTG 175: Internet Marketing

    5.00 Credits
    Santa Clara University

    What is the role of e-Commerce in today's marketing environment? How are marketers integrating e-Commerce into their marketing activities? What are some of the major problems and opportunities that e-Commerce activities pose for the marketing manager? Project required. This course is limited to marketing majors only. Pre-requisite: MKTG 181 or 181S.
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  • MKTG 181: Principles of Marketing

    5.00 Credits
    Santa Clara University

    Introduction to the fundamental principles of contemporary marketing. Covers the role of marketing in society, marketing strategy and planning, segmentation, product policy, pricing decisions, promotion, and distribution. Stresses topical examples. Emphasizes application of basic principles, information sourcing, analytical thinking, and communication skills. Prerequisite: Must have 60 units or greater, or permission of instructor.
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  • MKTG 181S: Principles of Marketing

    5.00 Credits
    Santa Clara University

    Exploration of the role of marketing in society. Discussions of marketing institutions and analysis of the critical position of marketing in business strategy. Analysis, planning and control of the marketing function. Use of cases and field projects to apply basic principles. Enrollment limited to the members of the Leavey Scholars Program. Registration in the Associated Dean's Office (Kenna 110) M-F between 1:00 PM and 5:00 PM.
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  • MKTG 182: Marketing Analysis

    5.00 Credits
    Santa Clara University

    Study of the application of marketing research methodology to the solution of business problems. Role of marketing research: its design, execution, analysis, and presentation. Projects and use of computers to analyze data. Prerequi?sites: OMIS 41 and MKTG 181 or 181S.
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  • MKTG 183: Customer Behavior

    5.00 Credits
    Santa Clara University

    How consumers process information and make buying decisions. Investigation of influence factors, such as attitudes, person?ality, culture, motivation, perception, and reference groups on consumer decision making. Decision processes of industrial buyers in business-to-business markets are also studied and compared to those of individuals in consumer markets. Particular emphasis on understanding the decision-making process (both consumer and industrial) and its application to the development of sound marketing strategy. An applied project, videos, and mini-cases are used to illustrate the practical applica?tion of various concepts. Prerequisites: OMIS 41 and MKTG 181 or 181S or permission of instructor.
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