MKTG 175 - Internet Marketing

Institution:

Santa Clara University

Subject:

Marketing

Description:

What is the role of e-Commerce in today's marketing environment? How are marketers integrating e-Commerce into their marketing activities? What are some of the major problems and opportunities that e-Commerce activities pose for the marketing manager? Project required. This course is limited to marketing majors only. Pre-requisite: MKTG 181 or 181S.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scu.edu

Phone Number:

(408) 554-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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