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MBA 629: Special Topics in Finance
3.00 Credits
University of San Francisco
Prerequisite: MBA - 617. Advanced finance topics including: Mergers and Acquisitions, Interest Rate Risk Management, Venture Capital, and Real Estate Investment Management.
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MBA 631: Marketing Research
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. The role of marketing research in marketing decision-making, the research process of problem identification and analysis of data, research design, data collection methods and evaluation, interpretation, research reporting.
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MBA 631 - Marketing Research
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MBA 632: Sales and Marketing Channel Management
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. Combines sales management and marketing channel management, leading to an understanding of the many channels through which goods and services reach end users and of how the different elements in the channels are managed. Emphasis will be placed on the economic, structural and behavioral aspects of these systems as well as on the critical elements of the sales management process.
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MBA 633: International Marketing
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. The theory and practice of marketing in the multinational firm. The case method is extensively used to analyze development of marketing strategy and the marketing mix (product, price, promotion, and distribution) in the global context.
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MBA 634: Consumer Behavior
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. The study of external and internal influences on the behavior of the individual in the exchange situation including consumer information processing and decision-making. The application of consumer behavior theory to the development of marketing strategies.
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MBA 635: Advertising and Promotion Strategy
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. An extensive look at the role of advertising, personal selling, publicity, and sales promotion in effective marketing; the research and managerial aspects of advertising and promotion; the interdisciplinary behavioral and communicative elements in advertising and promotion.
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MBA 638: Marketing Strategy
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. Examination of the problems in formulating and implementing marketing strategy; deciding what kind of business to be in and translating that decision into marketing plans and a program for action.
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MBA 639: Special Topics in Marketing
3.00 Credits
University of San Francisco
Prerequisite: MBA - 618. Coverage of topics of special and/or current interest. Examples include Services Marketing, Marketing for Non-Profit Organizations, Public Relations, Advanced Marketing Research, High-Tech Marketing, and Small Business Marketing.
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MBA 641: Managing the Multinational Firm
3.00 Credits
University of San Francisco
Prerequisite: MBA - 614. Exploration of the special range of decisions facing the managers of multinational corporations (MNC). The case method is used extensively to examine strategic, marketing, operational, financial, and human resource decisions in the MNC.
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MBA 645: Small Business Ventures
3.00 Credits
University of San Francisco
Prerequisite: MBA - 614. The essentials of establishing small business ventures; management techniques targeted to small business operations.
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