MBA 635 - Advertising and Promotion Strategy

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: MBA - 618. An extensive look at the role of advertising, personal selling, publicity, and sales promotion in effective marketing; the research and managerial aspects of advertising and promotion; the interdisciplinary behavioral and communicative elements in advertising and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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