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COMM 436: Reporting on the Entertainment Industry--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisite: Communications 101. Development of expertise in reporting and writing on the entertainment industry. An understanding of the economics, business models, legal aspects, and culture of the industry. Units: 3
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COMM 436 - Reporting on the Entertainment Industry--Communications
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COMM 437: Advanced Magazine Writing--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisite: Communications 334. Designed to give students practical experience in reporting and writing long, in-depth feature articles for professional magazines. Will cover the challenges of researching writing for specialized audiences and the business of freelancing. Includes techniques for improving clarity, brevity, cohesion and emphasis. Units: 3
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COMM 437 - Advanced Magazine Writing--Communications
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COMM 438T: Specialized Reporting--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisite: Communications 201 or 202. This varied topic course is designed to teach advanced reporting and writing skills in specialized areas. It will combine an awareness of techniques and resources with an abundance of writing models and field experiences. Units: 3
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COMM 438T - Specialized Reporting--Communications
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COMM 446: Entertainment and Society--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisite: Communications 233; Communications 346 or Business Admin 346 or Theatre 346. In-depth exploration of the role of entertainment in modern society. Examines audience uses, motivations, and individual preferences for entertainment. Reviews theories and research regarding the form and function of entertainment and entertainment media. Units: 3
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COMM 446 - Entertainment and Society--Communications
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COMM 447: Tourism and Travel--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisites: Communications 346 or 350, or 361 or Management 339 or Marketing 351 or Theatre 200. This course examines the concepts, tools, and techniques necessary for understanding the tourism and travel industry and its promotional communications. Students explore the trends and issues of tourism and travel and the unique problems and opportunities of this field. Units: 3
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COMM 447 - Tourism and Travel--Communications
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COMM 448T: Entertainment Industry Studies--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisites: Communications 233; Communications 346 or Business Admin 346 or Theatre 346. Variable topics course that focuses on specific entertainment industries, issues, organizations, trends, and/or functions. May be repeated twice with a different topic. Units: 3
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COMM 448T - Entertainment Industry Studies--Communications
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COMM 449: Capstone in Entertainment and Tourism Studies--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisite: Communications 346 or equivalent. Prepares students for careers in the entertainment industry by combining theory with applied principles and analytical skills in examining and developing case studies. Students plan and execute their own campaigns and projects. (Same as Theatre 449 and Business Administration 449) Units: 3
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COMM 449 - Capstone in Entertainment and Tourism Studies--Communications
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COMM 450: Advertising and Brand Communication Management--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisites: Communications 352 and 353. Theory and techniques for planning, directing and evaluating advertising and brand communication programs with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems. Units: 3
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COMM 450 - Advertising and Brand Communication Management--Communications
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COMM 451A: Advertising Campaigns-AAF Competition--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisites: Communications 352, 353, and consent of instructor. Advertising campaigns, including applied research, writing, and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. Units: 3
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COMM 451A - Advertising Campaigns-AAF Competition--Communications
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COMM 451B: Advertising Campaigns-Local Focus--Communications
3.00 Credits
California State University-Fullerton
Description: Prerequisites: Communications 350, 352, 353. Advertising campaigns, including applied research, writing, and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. Units: 3
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COMM 451B - Advertising Campaigns-Local Focus--Communications
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