COMM 450 - Advertising and Brand Communication Management--Communications

Institution:

California State University-Fullerton

Subject:

Description:

Description: Prerequisites: Communications 352 and 353. Theory and techniques for planning, directing and evaluating advertising and brand communication programs with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems. Units: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fullerton.edu

Phone Number:

(657) 278-2011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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