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Course Criteria
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18.00 Credits
Facultysupervised onthejob educational experience in the realworld marketing management environment. Allocation of unit credit is dependent upon the nature of the work done, the level of responsibility, and the number of hours worked. Total internship credit limited to 16 units. Prerequisite: permission of departmental internship coordinator.
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4.00 Credits
Principles and practices of advertising and media analysis and planning. Strengths and weaknesses of media alternatives, budgeting procedures, mediaclient planning, and buying interaction, negotiation with media 20092011 sales personnel. 4 lectures/problemsolving. Prerequisites: STA 120 and IBM 307.
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4.00 Credits
Application of marketing theory to contemporary retailing problems. Identification of potential markets and development of effective research techniques in retail organizations. Integration of current marketing plans and strategies with the techniques of successful retail decisionmaking. 4 lectures/problemsolving. Prerequisite: IBM 308.
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2.00 Credits
Selection and completion of a project under faculty supervision. Projects typical of problems which graduates must solve in their fields of employment. Formal report is required. Prerequisite: senior standing. Required minimum of 120 hours. NonMarketing majors only.
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4.00 Credits
A crosscultural examination of consumption behavior across international boundaries. This course will study the contradictions in cultural values and behavior that affect purchase, and how marketers adjust their strategies to accommodate. 4 lectures/problem solving. Prerequisites: IBM 301, IBM 411.
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4.00 Credits
Capstone course integrating international marketing, international finance, and international management strategy into an overall international business strategy. Prerequisites: IBM 300, IBM 414; completion of or concurrent enrollment in MHR 410 or TOM 411.
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4.00 Credits
An overview of the business of cinema. Product budgeting and planning, distribution strategies, target market analysis, research prior to, during, and after launch, promotional considerations, product placement and coop challenges, advertising the product, international issues, the after market including home, retail and cable/satellite release. Major project involving a leading film studio. 4 units. Lecture/problemsolving. Prerequisites: Upper division standing; IBM 307.
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4.00 Credits
An analysis into the $400 billion industry of sport in the United States from a marketing management perspective. The evolution of the business of sport, the rise of marketing, marketing strategies and principles as applied to various forms of sport, promotional considerations. The relationship among the integrated marketing communications team, including sales management, marketing management, public and community relations, employing both direct and indirect forms of messaging. Major project involving a leading sports organization. 4 units. Lecture/problemsolving. Prerequisites: Upper division standing; IBM 307.
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14.00 Credits
Group study of a selected topic, the title to be specified in advance. Total credit limited to 8 units with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, or a combination. For a complete list of remaining courses in the International Business Subplan, please refer to the catalog listings under the appropriate departments.
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3.00 Credits
Study of human physiological, biomechanical, and psychological characteristics and how they influence engineering and design of equipment, machines, products, facilities, tools, and environments. ADA and OSHA standards. 3 lectures/problemsolving and 1 threehour laboratory.
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