IBM 491 - Marketing the Movies

Institution:

California State Polytechnic University-Pomona

Subject:

Description:

An overview of the business of cinema. Product budgeting and planning, distribution strategies, target market analysis, research prior to, during, and after launch, promotional considerations, product placement and coop challenges, advertising the product, international issues, the after market including home, retail and cable/satellite release. Major project involving a leading film studio. 4 units. Lecture/problemsolving. Prerequisites: Upper division standing; IBM 307.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csupomona.edu

Phone Number:

(909) 869-7659

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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