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MILS 451: Military Law
3.00 Credits
California State University-San Bernardino
Military justice system, including a history of military law, philosophy and structure of the military justice system, courts-martial and alternatives to courts-martial. Prerequisite: consent of instructor. (2 units)
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MILS 452: Contemporary Military Policy
3.00 Credits
California State University-San Bernardino
Contemporary military policy and related subjects of topical military interest, including personal ethics, relevant to the training of junior-level officers. Prerequisite: consent of instructor. (2 units)
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MILS 453: Senior Leadership Seminar
3.00 Credits
California State University-San Bernardino
Leadership and management problems encountered in a company-sized unit, both in garrison and in the field, with emphasis on role of the junior officer. Prerequisite: consent of instructor. (2 units)
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MILS 595: Independent Study
3.00 Credits
California State University-San Bernardino
A directed reading and research course in contemporary military issues oriented towards a student's transition from cadet to commissioned officer. May be repeated twice for credit. Prerequisites: completion of all advanced military science courses and consent of instructor. (2 units)
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MKTG 305: Marketing Principles
3.00 Credits
California State University-San Bernardino
Overview of the field of marketing and its interactions with other aspects of business. Includes consumer and industrial buying behavior; target marketing, segmentation, positioning, and differentiation; marketing research; product, distribution, promotion, and pricing decisions; industrial, services, and international marketing as well as legal and ethical dimensions. Prerequisite: junior standing. (4 units)
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MKTG 410: Consumer Behavior
3.00 Credits
California State University-San Bernardino
Consumer decision processes in the consumptive role including internal and external influences on consumer behavior and marketing strategies. Prerequisite: MKTG 305. (4 units)
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MKTG 415: Product Management
3.00 Credits
California State University-San Bernardino
Techniques and processes of product development and product management. Topics include idea generation, screening, design, testing and commercialization. Introduces basic product management techniques such as brand switching, product adoption forecasting, and customer preference specification. Prerequisite: MKTG 305. (4 units)
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MKTG 416: Marketing Research
3.00 Credits
California State University-San Bernardino
Marketing research as an activity of information gathering, analysis and interpretation for input into management decision making. Application of current practices and techniques in the marketing research industry. Requires the use of statistical software. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 305. (4 units)
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MKTG 420: Advertising
3.00 Credits
California State University-San Bernardino
Stimulation of market demand through advertising media, including printed messages, radio and television, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical and international aspects of advertising. Prerequisite: MKTG 305. (4 units)
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MKTG 430: Professional Selling and Sales Management
3.00 Credits
California State University-San Bernardino
Develops interpersonal communication skills used in the selling of products and services. Skills in prospecting, questioning and listening, understanding needs, demonstrating and explaining products, overcoming objections and closing the sale. Introduces managerial techniques used to supervise a sales force and to analyze company sales. Emphasis on recruitment, training, motivation and evaluation of salespeople. Prerequisite: junior standing. (4 units)
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