MKTG 420 - Advertising

Institution:

California State University-San Bernardino

Subject:

Description:

Stimulation of market demand through advertising media, including printed messages, radio and television, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical and international aspects of advertising. Prerequisite: MKTG 305. (4 units)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusb.edu

Phone Number:

(909) 537-5000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.