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Course Criteria
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3.00 Credits
An elective designed to familiarize students with the importance, characteristics, and multi-faceted nature of supply chain management and the stragegies through which firms may gain a sustained competitive advantage through its implementation. This class includes an analysis of business logistics and supply chain principles including customer service, customer service operations, warehouse and distribution center operations, order processing, facility design and operations, information technology in supply chain management, supply chain relationships, the interaction of logistics and other firm processes, and the effects of supply chain management on firm performance. Prerequisites: None. Fall, spring.
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3.00 Credits
An elective in the marketing major. Internships are available to provide students academic credit for experiential learning. Three credit hours will be granted for this course upon completion of a minimum of 120 contact hours at an approved CBA Student Internship. Prerequisite: Junior standing. On demand.
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3.00 Credits
An elective course in the marketing major and minor. Course uses a lecture/discussion approach to examine topics not included in other marketing courses. Prerequisite: MKTG 3350 or MKTG 2350. On demand.
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3.00 Credits
A required course in the marketing major. Course involves the application of research methodology to marketing and management problems. Includes research design, questionnaire construction, sample design, and quantitative data analysis. The goal of the course is to give students the tools either to perform marketing research projects or to interpret the output of such projects. The course involves lecture, discussion, several workshops, computer applications via SPSSW, and a group project. This course has been designated as the computer applications course for the marketing major. Prerequisite: MKTG 3350. Fall, spring.
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3.00 Credits
A required course in the marketing major. Examines demographic, psychographic, and cultural forces that influence the behavior of customers. Includes internal and external forces and explains the consumer decision process. Uses lecture, discussion, and a required group project. Prerequisite: MKTG 3350. Fall, spring.
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3.00 Credits
A required course in the marketing major and an elective in the management major. Focuses on applying marketing concepts to business cases and studying the managerial implications of product, pricing, distribution, promotion, and their relationships to customers and business environment. Uses lecture, discussion, and student group work/presentations. This course has been designated as the writing-intensive course for the marketing major. Prerequisites: MKTG 3350 plus 6 hours of marketing or consent of instructor. Fall, spring.
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3.00 Credits
An elective in the marketing major and minor. Course uses applications of basic theoretical and practical marketing knowledge to the health care industry and gives students an exposure to contemporary health care marketing literature. The goal of the course is to orient students to the marketing and management of health care services. The format of the course includes lecture, discussion, presentations by health care practitioners, and an in-depth examination of health care marketing and management literature. Prerequisite: Consent of instructor. Fall.
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3.00 Credits
An elective in the marketing major and minor. Examines the process of developing a health care marketing plan and has the goal of equipping students with the knowledge of how to construct a business marketing plan. Uses a combination of lecture, discussion, presentations by health care practitioners, case studies, and a group project, which involves writing a business marketing plan for a health care institution. Prerequisite: Consent of instructor. Spring.
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3.00 Credits
An elective course in the marketing major and minor. The course involves the study of marketing in the context of service industries. Special attention will be placed on the unique characteristics of services, as opposed to products, and the importance of services in the US economy. Several of the major services industries (banking, airlines, health care, electronic brokerage) will be specifically examined. The goal of this class is to give students an in-depth knowledge of the services industry. Uses a combination of lecture, discussion, case studies, and a group project. Prerequisite: MKTG 2350 or MKTG 3350. Fall, spring.
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3.00 Credits
An elective course in the marketing major and minor. The course provides an understanding of the strategies, tactics, processes, and technologies associated with direct marketing. Lectures, videos, and practical exercises are used in examining fundamental concepts, principles, business considerations, and associated practical applications. Prerequisite: MKTG 2350, MKTG 3350 or consent of instructor. Fall, spring.
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