|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course is an elective option for majors in all tracks used by students wishing to earn departmental recognition in MIS. Students conduct a guided study of an information systems topic. Students must be invited to enroll in MIS 4390 by an MIS professor. Prerequisite: Consent of department chair.
-
3.00 Credits
An elective course not open to business majors. A required course for marketing minors and an elective course for management minors. Students earning a BBA degree will not be given credit for this class. Course is designed to provide the non-business major with an understanding of basic marketing concepts, terminology, technology, processes, and practical applications. The method of instruction includes lectures, discussion, videos, and practical applications of material. Fall, spring.
-
3.00 Credits
A required course for all business majors in the business core. The course examines the role of marketing and marketing processes. The student will acquire an understanding of marketing concepts, terminology, associated technologies, practical applications, and how marketing relates to other business functions. The method of instruction includes lectures, discussion, and practical applications of material. Prerequisites: ACCT 2310, 2311; ECON 2320, 2321; QMTH 2330. Fall, spring, summer.
-
3.00 Credits
An elective in the marketing and management majors and minors. The course is intended for students interested in key aspects of retail management. A lecture/discussion format is used to consider store-based and non-store retailing, retail market and financial strategy, retail location and site selection strategy, merchandise management, budgeting, retail buying, pricing, and customer service. Prerequisite: MKTG 3350 or MKTG 2350. Fall.
-
3.00 Credits
An elective in the marketing major and minor. The course examines marketing fundamentals, retailing, and salesmanship as applied to the merchandising of fashion goods. Considerable emphasis on e-commerce, field trips, and guest lecturers. Class lecture and discussion are supplemented by students' going to market and presenting research dealing with fashion to designers. Prerequisite: Consent of instructor. Spring.
-
3.00 Credits
An elective course in the marketing major. The course is offered to those students who want a deeper understanding of how personal selling and sales management relate to the other functional business areas. It examines strategic selling concepts and fundamental practices. The course explores terminology, associated technology (including information technology), and practical applications. Methods of instruction include lecture, discussion, workshops, and a semester project. Prerequisite: MKTG 2350, 3350, or consent of instructor. On demand.
-
3.00 Credits
An elective designed to familiarize students with the importance, characteristics, and nuances of the global and U.S. transportation systems and infrastructures. The course focuses on the role of transportation in the supply chain, the different types of carriers, costing and pricing of transportation, and strategies used by both carriers and shippers. Prerequisites: None. Fall, spring.
-
3.00 Credits
An elective course in the marketing major and minor. Course examines advertising concepts, campaign strategy, media mix, advertising research, preparation of advertising copy, agency descriptions, and the relationship of advertising to the marketing mix. Uses a mix of lecture, discussion, and a required group project. Prerequisite: MKTG 3350 or MKTG 2350. Fall.
-
3.00 Credits
An elective course in the marketing and management majors and minors. Course examines the administration of the sales force and the techniques of personal selling. Uses lecture, discussion, and a required sales presentation. Prerequisite: MKTG 3350 or MKTG 2350. On demand.
-
3.00 Credits
An elective course in the marketing major and minor. Course surveys public relations strategies and tactics used as management tools and analyzes methods employed by profit and nonprofit organizations relating to stockholders, prospective investors, employees, communities, customers, and government agencies. Uses lecture, discussion, and a required group project. Prerequisite: MKTG 3350 or MKTG 2350. Spring.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|