MKTG 3350 - Principles of Marketing

Institution:

University of Central Arkansas

Subject:

Description:

A required course for all business majors in the business core. The course examines the role of marketing and marketing processes. The student will acquire an understanding of marketing concepts, terminology, associated technologies, practical applications, and how marketing relates to other business functions. The method of instruction includes lectures, discussion, and practical applications of material. Prerequisites: ACCT 2310, 2311; ECON 2320, 2321; QMTH 2330. Fall, spring, summer.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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