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  • MK 328A: Methods of Direct Marketing

    4.00 Credits
    Merrimack College

    Direct marketing is a subset of marketing strategy that focuses on communicating directly with the customer via an offer that requires action. Direct marketing narrows the marketing effort to the customer most likely to purchase the product or service (and continue to be a consumer) via use of databases that capture purchase trends and characterize the high potential prospect. This course will cover the development of a direct marketing strategy, review media for direct marketing, introduce the development and maintenance of direct marketing databases, and provide the student with the opportunity to develop a direct marketing campaign for a product or service. Not open to anyone with credit for MK 370A or its equivalent. Prerequisite: BE 221A.
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  • MK 355A: Consumer Behavior

    4.00 Credits
    Merrimack College

    The buyer decision-making process is studied. Emphasis is on behavioral science theories with marketing implications and the internal and external environmental influences on buyer behavior. Topics include motives, perception, attitudes, life style, personality, culture, social class and social groups. Not open to anyone with credit for MK 301A or its equivalent. Prerequisite: BE 221A.
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  • MK 380A: Brand and Product Management

    4.00 Credits
    Merrimack College

    This course takes the perspective of a product or brand manager – the individual responsible for the marketing success of the product. Examines key decisions facing product managers: how to analyze the market, develop a creative and effective product strategy, and make marketing mix decisions. Not open to anyone with credit for MK 390A or its equivalent. Prerequisite: BE 221A.
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  • MK 420A: Marketing Research

    4.00 Credits
    Merrimack College

    Basic research concepts and practices applied in solving marketing problems are developed. Particular attention is devoted to identifying marketing problem areas; formulating the research design; selecting sources of data; collecting data; sampling; constructing questionnaires and processing and reporting the information. Not open to anyone with credit for MK 403A or its equivalent. Prerequisites: BE 221A.
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  • MK 490A: Directed Study

    4.00 Credits
    Merrimack College

    An independent study course for superior senior students under the direction of a faculty member. Approval must be obtained from the chair and the faculty member involved. Prerequisite: BE 221A.
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  • MK 498A: Marketing Seminar

    4.00 Credits
    Merrimack College

    A capstone required course that integrates the total marketing effort by use of an experiential learning exercise in which students practice the design, implementation and control of business strategies. Students participate in a sophisticated business simulation that is designed to capture the qualitative and quantitative dimensions of business decision- making within the context of a total business enterprise. Students essentially run a business for the semester. The problems and opportunities encountered require total immersion into the business enterprise. The course enables the student to apply what has been learned in other business courses. Seminar meets once a week. Prerequisites: BE 221A, MK 300A.
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  • OM 306A: Managing World- Class Operations

    4.00 Credits
    Merrimack College

    With ever increasing global competition, only world-class organizations will be able to compete and prosper. This course focuses on some of the most important managerial tools and practices that are commonly used in the managing of world-class operations. Operations management is a core business function that is directly responsible for creating value. A firm’s competitiveness can be defined by the effectiveness and efficiency of its transformation processes. Prerequisite: BE 223A. Four hours a week.
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  • OM 308A: Quality Management

    4.00 Credits
    Merrimack College

    This course provides an overview of the importance of quality in a rapidly changing business environment. Quality management principles, methods and tools will be introduced and requirements for successful implementation of a quality management program will be identified. Prerequisite: OM 306A. Four hours a week.
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  • OM 309A: Introduction to Management Science

    4.00 Credits
    Merrimack College

    This course provides coverage of the decision making process using quantitative information. The student’s power to logically model and analyze diverse decision making scenarios is combined with software-based solution procedures. Students learn the skills needed to apply decision models to various business problems. A variety of selected analytical approaches are explored including linear programming, waiting lines and simulation. Prerequisite: BE 223A. Four hours a week.
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  • OM 410A: Business Forecasting

    4.00 Credits
    Merrimack College

    This course examines short and long term forecasting methods and their applications in business. Emphasis will be placed on problem–solving using computer applications. A forecasting project using computer applications is required in this course. Main topics include exponential smoothing and multiple regression. Prerequisites: BE 223A. Four hours a week.
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