MK 420A - Marketing Research

Institution:

Merrimack College

Subject:

Description:

Basic research concepts and practices applied in solving marketing problems are developed. Particular attention is devoted to identifying marketing problem areas; formulating the research design; selecting sources of data; collecting data; sampling; constructing questionnaires and processing and reporting the information. Not open to anyone with credit for MK 403A or its equivalent. Prerequisites: BE 221A.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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