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  • MGMT 540: Industrial Marketing

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 Students study contemporary market strategy techniques in business organizations. Case studies provide students with an opportunity to develop strategy in response to given market opportunities and competitive behavior.
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  • MGMT 545: Consumer and Buyer Behavior

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 144; and ECON 210 or MATH 110; or consent of instructor This course uses concepts from the behavioral sciences for identifying market segments, predicting customer response to alternative marketing strategies, developing marketing strategies for specific consumer markets, and modeling consumer decision making. Theories and applied research from marketing and the social sciences are considered to enable marketers to better understand customers and meet their needs. Key course concepts include decision process of buyers, factors affecting purchasing decisions and customer satisfaction. Implications for marketing strategies (e.g., market segmentation, product design and promotion) are examined.
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  • MGMT 546: Business Ethics

    3.00 Credits
    Bridgewater State University

    This course will introduce students to the field of corporate responsibility through a series of lectures and projects. In their readings, fieldwork and interactive classroom sessions, students will examine best practices used by companies to engage in socially responsible business and will analyze what ethical principles should govern business behavior, including value clarification. Students will use a decision-making matrix for applying ethical principles to business and consider the kinds of designs necessary to foster corporate social responsibility.
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  • MGMT 554: Issues in Global E-Commerce

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course explores how the Internet affects product and service costs, customer response times, and quality across a variety of industries. Students research modern e-business models in relation to both business strategy and the broader societal impacts of these new organizational forms.
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  • MGMT 556: Service Operations

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 144; and ECON 210 or MATH 110; or consent of instructor Students will learn of the need for firms to assure their services, cost structures and competitive platforms are aligned with shortened information chains and heightened demands of customers.
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  • MGMT 561: Environmental Management

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course covers environmental laws and regulations as they apply to industrial organizations. Students explore the relationships between technology, community development, and the long-term sustainability of natural resources. Special topics include ISO 14000 standards, the role of private industry in developing new technology, and the responsibilities of both business and government in a global economy.
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  • MGMT 562: Strategic Management of Technological Innovation (Capstone)

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This capstone course employs extensive case analyses to explore alternative strategies for the management of new technology. Students develop a systems and process perspective through research on emerging approaches to strategic management, including business process re-engineering, organizational learning, sustainability, concurrent engineering, supply chain management and self-directed teams, among others.
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  • MGMT 571: Organizational Culture and Work Force Diversity

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course uses knowledge about different cultures, across organizational types, industries, and nations, to develop an understanding of how diverse members of an organization can work together toward shared values, while still maintaining their individual identities. Students study a variety of culture-dependent approaches to time, space, language and workplace practices. The management of work force diversity as a valuable resource for organizational creativity and knowledge-building provides a special emphases.
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  • MGMT 572: Interpersonal and Group Behavior

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course prepares students to participate as effective group members and to act as successful group leaders in workplace project teams. Students study the set of skills that professionals and managers need to meet the challenges posed by trends toward organizational decentralization, functional integration, use of cross-functional project teams and work force diversity. Theories of interpersonal and group behavior offer students the opportunity to assess individual skills and to experiment with new skills.
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  • MGMT 576: Organizational Change and Leadership

    3.00 Credits
    Bridgewater State University

    Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course examines the impact of leadership on the organizational change process within a variety of work settings. New leadership styles and practices emerging in the context of cross-functional structures, joint ventures and project-based organizations provide a special emphasis. Through both in-class exercises and group projects, students learn about approaches to change management and develop awareness of their leadership attributes.
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