MGMT 545 - Consumer and Buyer Behavior

Institution:

Bridgewater State University

Subject:

Management

Description:

Prerequisite: MATH 144; and ECON 210 or MATH 110; or consent of instructor This course uses concepts from the behavioral sciences for identifying market segments, predicting customer response to alternative marketing strategies, developing marketing strategies for specific consumer markets, and modeling consumer decision making. Theories and applied research from marketing and the social sciences are considered to enable marketers to better understand customers and meet their needs. Key course concepts include decision process of buyers, factors affecting purchasing decisions and customer satisfaction. Implications for marketing strategies (e.g., market segmentation, product design and promotion) are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgew.edu

Phone Number:

(508) 531-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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