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CMAT 342: Advertising Campaigns
4.00 Credits
Salisbury University
Focuses on the study and practice of planning and creating advertisements and advertising techniques such as campaign planning, copy writing and media placement. Explores the aesthetic dimensions of advertising expression and cultural dimensions of reading and interpreting advertisements. Overview of how the advertising industry operates, what ad people do, and the effects of advertising on society. Prerequisite: C or better in CMAT 301. Three hours per week with enhancement.
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CMAT 343: Video Field Production
4.00 Credits
Salisbury University
Study of the production of television and film programs using single camera and editing techniques. May not receive credit for both CMAT 236 and 343. Prerequisite: CMAT 234, 243 or 134, 136. Three hours per week with enhancement.
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CMAT 344: Writing For The Professions
4.00 Credits
Salisbury University
Comprehensive writing course that prepares students for print journalism and public relations careers. Requires weekly writing assignments, many of which are under stringent deadlines. Prerequisite: C or better in CMAT 240. Three hours per week with enhancement.
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CMAT 345: Sports Communication
4.00 Credits
Salisbury University
Places sports in a social perspective and teaches students to study and apply skills required of sportswriters, sportscasters and sports information specialists. Prerequisite: C or better in CMAT 240 or 246. Three hours per week with enhancement.
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CMAT 346: Public Affairs Reporting
4.00 Credits
Salisbury University
Examines media coverage of public agencies and social issues while emphasizing civic journalism. Prerequisite: C or better in CMAT 240 or 246. Three hours per week with enhancement.
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CMAT 348: Publication And Newspaper Design
4.00 Credits
Salisbury University
Instruction in the principles, theories and applications of typography, layout, design, editing and production for newsletters, brochures, newspapers, magazines and other publications. The course is designed to help develop desktop publishing skills. Prerequisite: C or better in CMAT 340 or 341 or permission of the instructor. Three hours per week with enhancement.
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CMAT 365: Managerial Communication
4.00 Credits
Salisbury University
Study of the role of the manager as a communicator at various organizational levels. Students study various communication strategies available to managers. Topics include information processing; presenting, receiving and gathering information; goal setting; decision making and change. Prerequisites: C or better in CMAT 101 or 200. Three hours per week with enhancement.
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CMAT 373: Producing News Packages And Documentary Shorts
4.00 Credits
Salisbury University
Provides a solid foundation of theoretical and practical skills needed to tell nonfiction stories for the visual mass media. Produce a wide variety of news packages and documentary shorts. Prerequisites: C or better in CMAT 343. Three hours per week with enhancement.
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CMAT 390: Special Topics in Human Communication Studies
4.00 Credits
Salisbury University
Study in interpersonal, organizational or public communication process and messages. May be taken twice under different subtitles. Prerequisite: C or better in CMAT 101 or 200. Three hours per week with enhancement.
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CMAT 391: Studies in Mass Media
4.00 Credits
Salisbury University
Study of various mass media concepts as they impact contemporary society. May be repeated a maximum of two times under different subtitles. Prerequisite: C or better in CMAT 102 or 200. Three hours per week with enhancement.
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