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Course Criteria
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3.00 Credits
Prerequisites: CMM 101 and approval of the department chair Students are offered an opportunity to work with mass communication professionals in the areas of mass media management. The faculty-supervised, pre-internship experience may take place in a wide variety of professional settings. Students are engaged in coursework for the first half of the semester to prepare them for the internship experience and are involved in mass communication management related activity in an approved outside organization the second half of the semester. This may be a paid pre-internship.
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3.00 Credits
Prerequisite: CMM 101 This is an introduction to the constructs and models that make up the body of knowledge known as mass communication theory. It investigates the relationship among humanistic, scientific, classical, and contemporary mass communication theories. The course provides an investigation of sending and receiving of mass communication messages, the structure of mass communication messages, the cause and effect of mass communication messages, and the interpretation of verbal and nonverbal mass communication content.
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3.00 Credits
Prerequisites: CMM 101 This course examines cultural patterns of mass communication and the impact that they have on perception, thinking, and behavior, including ethical and social issues relating to intercultural mass communication and the verbal and nonverbal aspects of mass and institutional communication within and across cultures.
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3.00 Credits
Prerequisites: CMM 101 and CMM 201 This course demonstrates how mass media impacts culture and how the interrelationship of mass media and culture has influenced civilization since the dawn of mass communication centuries ago. It provides students with a new perspective about the world around them and teaches them how to critically analyze the mass media that influence their lives.
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3.00 Credits
Prerequisite: CMM 101 This is a comprehensive overview of public relations management strategies and practices from the point of view of domestic and global markets and multiculturalism. It includes the study of public relation models, theories, historical trends, management processes, and practices, as well as the emerging trends in public relations and mass communication, including the evolving role of public relations management practitioners.
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3.00 Credits
Prerequisite: CMM 101 This course provides students with an in-depth investigation of organizational communication proc-esses, practices, and methods. It helps prepare students for the modern information age by examining the structure, role, content, and impact of organizational communication in contemporary business. It examines organizational communication from a strategic perspective and helps develop essential and critical skills necessary and expected of today's managers and executives. Students also have an opportunity to investigate information and messages in the context of modern organizations and examine major organizational communication issues.
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3.00 Credits
Prerequisites: CMM 101, CMM 201, and CMM 303 This course combines mass communication theory and practical application. It addresses mass media from a historical, social, cultural, legal, economic, and business perspective. It examines electronic, print, and broadcast platforms and discusses media management best practices, including the unique challenges media managers face and how to overcome or mitigate their negative impact.
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3.00 Credits
Prerequisites: CMM 101 and CMM 301 This course provides an opportunity to investigate the impact of the Internet on business and the management challenges it presents. More specifically, students explore the role of e-communication in the economy, the workplace, and social institutions and how it is managed. Students examine how the e-environment has affected interpersonal relations and group, organizational, and public commu-nication.
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3.00 Credits
Prerequisites: CMM 101 and CMM 201 or CMM 324 This course provides students with a clear and comprehensive picture of crisis communication in a wide variety of corporate settings. It examines how organizations have successfully or unsuccess-fully dealt with crises through mass media and what does and does not work.
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3.00 - 12.00 Credits
Prerequisites: CMM 221, senior status, and approval of the department chair The faculty-supervised internship experience may take place in a wide variety of settings. The on-site internship is thirteen weeks in length, with the first and last week of the semester devoted to classroom meetings. Students learn to address and overcome the many macro and micro obstacles that are a natural and integral part of the internship experience such as developing effective relation-ships and putting classroom theory into practice. May be repeated for credit up to a 12-credit maxi-mum.
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