CMM 403 - Media Management

Institution:

Saint Leo University

Subject:

Description:

Prerequisites: CMM 101, CMM 201, and CMM 303 This course combines mass communication theory and practical application. It addresses mass media from a historical, social, cultural, legal, economic, and business perspective. It examines electronic, print, and broadcast platforms and discusses media management best practices, including the unique challenges media managers face and how to overcome or mitigate their negative impact.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintleo.edu

Phone Number:

(352) 588-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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