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MRKT 477: Brand Management
3.00 Credits
Loyola Marymount University
3 Semester Hours The objective of this course is to learn the decision-making processes used by product or brand managers with primary responsibility for the market success of the company's products and services, including environmental scanning and coordination of marketing activities for the fi rm's offerings. Prerequisite: MRKT 365.
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MRKT 477 - Brand Management
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MRKT 478: Business to Business Marketing
3.00 Credits
Loyola Marymount University
3 Semester Hours The purpose of this course is to introduce students to business-to-business marketing by identifying the distinctive characteristics of the business market, exploring the way in which organizations make buying decisions, and isolating the requirements for marketing strategy success. The course also provides a vehicle for profi ling leading business marketing fi rms and their marketing practices.
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MRKT 478 - Business to Business Marketing
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MRKT 498: Special Studies
1.00 - 3.00 Credits
Loyola Marymount University
1-3 Semester Hours
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MRKT 498 - Special Studies
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MRKT 499: Independent Studies
1.00 - 3.00 Credits
Loyola Marymount University
1-3 Semester Hours Requires approval of the Associate Dean.
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MRKT 499 - Independent Studies
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MUSC 101: Studio Class
0.00 Credits
Loyola Marymount University
0 Semester Hours Recital class for music majors and minors enrolled in applied lessons, including composition lessons. May be repeated for degree credit.
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MUSC 101 - Studio Class
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MUSC 102: Enjoyment of Music
3.00 Credits
Loyola Marymount University
3 Semester Hours An overview of the evolution of Western Art music from the era of Gregorian Chant to modern times. Focus is on style periods and the contributions of the great composers. Concert attendance required. Non-majors and non-minors only.
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MUSC 102 - Enjoyment of Music
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MUSC 104: Fundamentals of Music
3.00 Credits
Loyola Marymount University
3 Semester Hours Practical study of the rudiments of music- notation, rhythm, keys, scales, and terminology, with the object of attaining and applying a basic musical literacy. Concert attendance required. Non-majors and non-minors only.
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MUSC 104 - Fundamentals of Music
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MUSC 105: The Vocal Experience
3.00 Credits
Loyola Marymount University
3 Semester Hours Exploration of the basic techniques of singing with emphasis on the expressive elements inherent in simple vocal literature; study of fundamental musical elements-rhythm, melody, key structures, notation-leading to successful sight singing.
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MUSC 105 - The Vocal Experience
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MUSC 106: The Guitar Experience
3.00 Credits
Loyola Marymount University
3 Semester Hours Exploration of the basic technique of performing on the guitar including 1) learning to read music, 2) chords and styles of accompaniment, and 3) the preparation of solo pieces.
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MUSC 106 - The Guitar Experience
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MUSC 107: The Piano Experience
3.00 Credits
Loyola Marymount University
3 Semester Hours Exploration of the basic techniques of performing piano literature; study of fundamental musical elements-rhythm, melody, key structures, notation, and reading music. Lab fee.
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MUSC 107 - The Piano Experience
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