MRKT 477 - Brand Management

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours The objective of this course is to learn the decision-making processes used by product or brand managers with primary responsibility for the market success of the company's products and services, including environmental scanning and coordination of marketing activities for the fi rm's offerings. Prerequisite: MRKT 365.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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