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MBAC 618: Entrepreneurial and Small Business Marketing
3.00 Credits
Loyola Marymount University
3 Semester Hours Traditional marketing approaches often assume large budgets, well-organized management structures, available information, and power in the marketplace. Small and entrepreneurial business now constitutes a critical sector of the global economy, and the unique needs of such enterprises must be addressed. This course examines how marketers in emergent fi rms may challenge major competitors through the use of niche strategies, guerrilla techniques, and general creativity. Also listed as MBAH 618. Prerequisite: MBAA 606.
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MBAC 618 - Entrepreneurial and Small Business Marketing
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MBAC 619: Marketing Strategies for Innovative Products and Services
3.00 Credits
Loyola Marymount University
3 Semester Hours This course will explore concepts and practices related to marketing in the volatile and fastpaced high-tech environment. The course will provide a balance between conceptual discussions and applied/hands-on analysis. The objectives include obtaining an understanding of the concepts and frameworks of high-tech industries and their marketing implications, the use of strategic alliances and partnerships in marketing technology, and the current knowlege and adaptations of the "4 p's" to thhigh-tech market place. Prerequisite: MBAA 606.
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MBAC 619 - Marketing Strategies for Innovative Products and Services
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MBAC 647: International Marketing
3.00 Credits
Loyola Marymount University
3 Semester Hours This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer's decisions and will study strategic decisionmaking used by international fi rms as they enter and adapt to new cultures and nations. Also listed as MBAG 647. Prerequisite: MBAA 606.
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MBAC 647 - International Marketing
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MBAC 660: Marketing Strategy
3.00 Credits
Loyola Marymount University
3 Semester Hours Includes an emphasis on development and implementation of marketing strategy and marketing planning. This course is designed to provide the student with advanced theoretical and practical approaches of those methodologies that lead toward survival and growth in the marketing and competitive environments. Marketing strategy concepts are reviewed in detail. Prerequisites: MBAA 601-609.
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MBAC 660 - Marketing Strategy
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MBAC 662: Product and Brand Management
3.00 Credits
Loyola Marymount University
3 Semester Hours This class addresses important decisions faced by an organization. The objectives will be to increase an understanding of the important issues in planning and to provide the appropriate theories, models and other tools to make better branding decisions. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands. Prerequisite: MBAA 606.
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MBAC 662 - Product and Brand Management
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MBAC 663: Business-to-Business Marketing
3.00 Credits
Loyola Marymount University
3 Semester Hours Although fi rms marketing products and services to other organizations, rather than to fi nal consumers, account for a majority of our economy, marketing was slow to acknowledge the importance of such exchanges. This course focuses on the analysis of issues emerging when the buyer is an organization. Topics include relationship marketing, organizational buying behavior, and marketing of technology. Prerequisite: MBAA 606.
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MBAC 663 - Business-to-Business Marketing
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MBAC 664: Advertising and Promotional Strategy
3.00 Credits
Loyola Marymount University
3 Semester Hours The fi eld of Integrated Marketing Communications (IMC) is a recognition of the need for fi rms to coordinate their various promotional activities and expenditures to achieve overall objectives. This course will cover advertising, public relations, sales promotions, and direct marketing theory and technique and their interrelationships. Students will develop a promotional strategy for an organization using complementary elements of each of these tools. Prerequisite: MBAA 606.
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MBAC 664 - Advertising and Promotional Strategy
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MBAC 676: The Environment of Business in the European Union
3.00 Credits
Loyola Marymount University
3 Semester Hours This course will examine the European Union as both a major part of the global marketplace and a policymaking body. Cultural aspects of doing business there will be highlighted and contrasted with other regional areas. Historical references will be included to enhance understanding. Finally, the course addresses current EU issues. Throughout, the major focus will be how all of this impacts marketing practice. Also listed as MBAG 676. Prerequisite: MBAA 606.
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MBAC 676 - The Environment of Business in the European Union
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MBAC 698: Special Studies
1.00 - 3.00 Credits
Loyola Marymount University
1-3 Semester Hours Prerequisite: As designated by the MBA Offi ce.
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MBAC 698 - Special Studies
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MBAC 699: Independent Studies
1.00 - 3.00 Credits
Loyola Marymount University
1-3 Semester Hours Prerequisites: MBAA 601-609.
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MBAC 699 - Independent Studies
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