MBAC 647 - International Marketing

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer's decisions and will study strategic decisionmaking used by international fi rms as they enter and adapt to new cultures and nations. Also listed as MBAG 647. Prerequisite: MBAA 606.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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