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MKT 654: Marketing Research and Intelligence
3.00 Credits
Western International University
This course addresses the new technologies that have changed some of the basic methods and techniques of informationgathering, strategic thinking, and marketing research techniques. The course will focus on consumer, industrial and international markets, and on new methods that will make information more accessible to analyze competitive and market information and interpret data, which will lead to more timely and accurate decision-making. (3 credits)
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MKT 660: E-Commerce Marketing
3.00 Credits
Western International University
The purpose of this course is to develop a complete marketing plan for an e-commerce business or software/multimedia product whose main marketing channel is the Internet. The course will include: integration with traditional marketing, partnerships/alliances, co-branding, and customer service. (3 credits)
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MPA 610: Strategic Planning and Implementation in Public Administration
3.00 Credits
Western International University
This course provides an overview of public administrative and management processes, procedures, structures and systems at the local, regional and federal levels. Current and futuristic practices, roles, responsibilities. and ethics of the public administrator/manager who develops and implements strategic plans for public organizations are discussed. (3 credits)
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MPA 610 - Strategic Planning and Implementation in Public Administration
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MPA 625: Strategic Management in the Public Sector
3.00 Credits
Western International University
This course introduces the student to a variety of analytic techniques useful in public policy formulation and strategic thinking. Strategic management involves defining public value, mobilizing legitimacy and support, and the deployment of operational capability to deliver. It is based upon the analysis of guiding assumptions, concepts of thought, and tools of application. The course includes material on strategic analysis of the internal and external environment, organization structure and processes, organizational learning and culture and performance measurement. This is the basis course and preparation in strategic analysis and thinking used throughout the MPA program. (3 credits) Prerequisite: MGT 340
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MPA 625 - Strategic Management in the Public Sector
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MPA 630: Managing Public Policy
3.00 Credits
Western International University
Designed to facilitate the development of insights and skills needed to plan, organize, implement and manage public policy programs and operations, this course focuses on the theoretical, conceptual and practical understanding of public policy management. (3 credits)
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MPA 630 - Managing Public Policy
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MPA 642: Public Finance:Government Accounting and Control
3.00 Credits
Western International University
A critical aspect of the management of public organizations is their use of finance and accounting services. This course provides insight into finance and accounting principles and procedures used by public administration/management service professionals. (3 credits) Prerequisite: ACC 305
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MPA 642 - Public Finance:Government Accounting and Control
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MPA 646: Procurement and Contract Administration
3.00 Credits
Western International University
This course is designed to develop the interoffice policies and procedures used to procure goods and services in the public sector. A practical approach is used to present the rules, regulations and laws that are critical to the development, negotiation and administration of contracts at all levels of government. (3 credits)
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MPA 650: Human Behavior and Resource Administration
3.00 Credits
Western International University
A realistic approach to the organizational theories and behaviors experienced within the public sector, this course will analyze the economic, political, and social factors and their implications to human resource management. (3 credits)
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MPA 650 - Human Behavior and Resource Administration
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MPA 667: Public Finance:Politics of the Budgetary Process
3.00 Credits
Western International University
An exploration of the grounding political issues in public finance, and simulation of the process by which public budgets are made and their purpose in the management process of public finance are the foci of this course. (3 credits)
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MPA 667 - Public Finance:Politics of the Budgetary Process
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MPA 670: Public Administrator and the Law
3.00 Credits
Western International University
This course provides integrative analysis of the public administrator's job functions relative to the legal and moral forces guiding the decision-making processes within the public sector. (3 credits) Prerequisite: MGT 352 (MGT 350)
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MPA 670 - Public Administrator and the Law
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